Here at Momentum Advisory, we’ve been working on many projects lately which have seen us heavily invested in brand development. If you are a business owner or B2B Marketer, you likely understand the significance of your brand. We should remember that our brand is more...
In working with small to medium businesses in the B2B space, we often hear things like ‘we know we should be more active on LinkedIN and Facebook, we’re not great at that’. We translate this to ‘we know we need to make more noise, we simply don’t know how, nor have...
Alignment, that word! When we think of it, we visualise the stars in the sky moving, or coming together in a mystical dance that means something magic is about to happen! The stars are ready to create that magic. What if we could manage to get our sales and marketing...
We love a good acronym here at Momentum Advisory! You’ve likely heard of the terms ‘customer acquisition cost’ (CAC) or ‘customer lifetime value’ (CLV or LTV)? In certain sectors, such as technology you’ve probably gone a step further, and can likely calculate, these...
If you’re reading this, chances are you’ve either a) come across the change to my LinkedIn status and clicked through, or, b) the Google machine is doing it’s thang and making our web developer very happy (and us) by ranking us highly on our search terms. However...
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